Búsqueda de LIBROS DEL AUTOR: rao jay

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  THE DISCIPLINE & CULTURE OF INNOVATION

  RAO, JAY / CHUÁN SANCHO, FRAN

  Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the...

  12,00 €